The task given is to create a 3 poster campaign with a unifying theme. The target audience is youth and the theme is “You don’t need money to share happiness.”
Keeping it simple, the tagline we have decided is “Forget money, share happiness.” Our inspiration comes from the ideas that were used to recreate the walls of kindness around Islamabad. Ourne wall focused on balloons, many others on clothes and food. We have decided that these three elements, balloons for kids, food for the hungry and clothes for the poor will make up our posters.
Our unifying theme will be the use of WhatsApp emoticons in our posters. Not only will it serve as our unifying theme but also as our instrument of targeting youth.
The posters below show how money loses against the donation of happiness.
Ticks and crosses may be used instead of thumbs up and thumbs down.