The task given is to design a 3 ad campaign for PTDC, inviting international tourists to Pakistan.
Three posters will be made, each carrying a different photo. The first photo will be a riverside, the second of a forest, the third of a mountain top. The first poster will say ‘We’re Unseen’, the second ‘We’re Untouched’, the third ‘We’re Unexplored’.
In addition, to attract all kinds of audiences a different quote will be displayed on each poster.
Once a year, Go someplace you’ve never seen before. -Dalai Lama
It’s better to see something once than to hear about it a thousand times. -Anonymous
Travel is about the gorgeous feeling of teetering in the unknown – Gaby Basora
The tagline to be displayed in green and white at the same place on every poster will read “You’ll wish Pakistan was home!”
The task is convert/modify the idea of messages from God in order to bring more people to the church on Sundays.
A basic modification that I have thought of is to add the question ‘Why don’t you visit my house this Sunday?’ at the end of every message. This would help set a link between my messages and the objective that I need to establish, so that there is no confusion.
Message 1: I know we’re always in touch, but it would be nice if you spared some time for me. Why don’t you visit my house this Sunday?
Message 2: Praying on the drive home is alright, but you can do better. Why don’t you visit my house this Sunday?
Message 3: I would like to hear you better. Why don’t you visit my house this Sunday?
Our brand is the church.
To engage the audience he hashtag #myhousethissunday would be made viral. Newspapers will need to be flooded with these messages. The messages would have to be displayed in public squares throughout the city, copies of the sign will also be placed right outside the church so that people understand the center of the activity.
In addition, people who are willing to attend the the service will be allowed to obtain free T-shirts from the church. The shirts will read ‘I’m going this Sunday’.
The task given is to create a 3-poster campaign for a fashion brand, that encourages arts, music and creative experimentation and targets young artists, free thinkers and non conformists. The posters must have a unifying theme.
The first thing that came to my mind with this description in front of me, were a pair of wings. Thus, ‘Wings’ will be the name of the fashion brand. It will serve as the logo as well as the unifying theme. For the tagline, I have selected ‘Wings mean freedom’. To satisfy the criteria of encouraging arts,music and creative experimentation, a small description will be added below the tagline. It will read: ‘To explore, To experiment, To create’.
Taken together it will say : Wings mean freedom to explore, to experiment, to create. This will combine brand name, with tagline and description.
The poster will also contain wings on top, apparel includes Jeans, shirts and shoes. All will be listed on each poster, but the product shown will have its name highlighted. The image of every product will contain the logo, prominently placed.
Wings signify flight and freedom, it shows commonality between the brand and customers by showing that to be truly spectatcular, you need to fly above everything that is ordinary.