The task given is to create a 3-poster campaign for a fashion brand, that encourages arts, music and creative experimentation and targets young artists, free thinkers and non conformists. The posters must have a unifying theme.
The first thing that came to my mind with this description in front of me, were a pair of wings. Thus, ‘Wings’ will be the name of the fashion brand. It will serve as the logo as well as the unifying theme. For the tagline, I have selected ‘Wings mean freedom’. To satisfy the criteria of encouraging arts,music and creative experimentation, a small description will be added below the tagline. It will read: ‘To explore, To experiment, To create’.
Taken together it will say : Wings mean freedom to explore, to experiment, to create. This will combine brand name, with tagline and description.
The poster will also contain wings on top, apparel includes Jeans, shirts and shoes. All will be listed on each poster, but the product shown will have its name highlighted. The image of every product will contain the logo, prominently placed.
Wings signify flight and freedom, it shows commonality between the brand and customers by showing that to be truly spectatcular, you need to fly above everything that is ordinary.
Posters are shown below.