The task given is to design a 3 ad campaign for PTDC, inviting international tourists to Pakistan.
Three posters will be made, each carrying a different photo. The first photo will be a riverside, the second of a forest, the third of a mountain top. The first poster will say ‘We’re Unseen’, the second ‘We’re Untouched’, the third ‘We’re Unexplored’.
In addition, to attract all kinds of audiences a different quote will be displayed on each poster.
- Once a year, Go someplace you’ve never seen before. -Dalai Lama
- It’s better to see something once than to hear about it a thousand times. -Anonymous
- Travel is about the gorgeous feeling of teetering in the unknown – Gaby Basora
The tagline to be displayed in green and white at the same place on every poster will read “You’ll wish Pakistan was home!”