PoA 5: PTDC campaign

The task given is to design a 3 ad campaign for PTDC, inviting international tourists to Pakistan.

Three posters will be made, each carrying a different photo. The first photo will be a riverside, the second of a forest, the third of a mountain top. The first poster will say ‘We’re Unseen’, the second ‘We’re Untouched’, the third ‘We’re Unexplored’.

In addition, to attract all kinds of audiences a different quote will be displayed on each poster.

  1. Once a year, Go someplace you’ve never seen before. -Dalai Lama
  2. It’s better to see something once than to hear about it a thousand times. -Anonymous
  3. Travel is about the gorgeous feeling of teetering in the unknown – Gaby Basora

The tagline to be  displayed in green and white at the same place on every poster will read “You’ll wish Pakistan was home!”

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