Our social media campaign will be titled ‘The Blend into Pakistan Challenge’. A hashtag of the same name will be used. Participants will need to post photos on Facebook, Twitter and Instagram from their tours to Pakistan. Multiple entries will be encouraged. In the end 15 of the best photos will be selected and their owners will be awarded a month long paid trip to different areas of Pakistan.
The objective is to encourage foreign tourists to try out Pakistan’s dresses and custom, and they will have to provide testimony that they have been doing that on their trip. The photos will become a guide for later tourists, who will not only see the soft side of Pakistan but also the ways of navigating through the country while on tour.