In the Pantene ad it is noticeable that all girls with labels attached to them had tied-up hair. As the last woman let her hair down, the slogan ‘Don’t let labels hold you back appeared’. The slogan and hashtag will be written on each poster.
Using the same idea, photos of women with tied up hair will be used in the 3 poster campaign. The words bossy, pushy, vain will be written on the bands that hold the girls hair. It is an attempt to show that the labels hold back women (by holding their hair).
A sample poster is given below